Windsor

Branding, Experience Design, Web Design
2017 — Design Student

Windsor is a head-up display that I created for my senior design thesis. My goal was to design a product that was warm, sophisticated, and user-friendly to help people navigate any city. Windsor is designed to be displayed directly on the windshield of a vehicle so that information such as speed, the speed limit, incoming calls, and navigation can be viewed without the need to divert your eyes from the road.

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Speed

The speedometer in the lower left corner not only displays your current speed but also shows the current speed limit wherever you are driving.

Parking

Any time your vehicle is placed in park, your car's location will automatically be pinned and updated in your Google Maps app.

Calls

All incoming calls can be routed directly through Windsor and displayed right in front of you so there is no need to reach for your phone while driving. Simply say "answer" to accept a call or "decline" to send the caller to your voicemail.

Navigation

Windsor will navigate you to any destination by utilizing Google Maps and displaying your next move directly on the windshield so you can always keep your eyes on the road. The navigation will update in real time showing you the next step to efficiently get to your selected destination safely.

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The Brand

Windsor was created for use in high-end vehicles. The mark was designed to reflect the minimal elegance of the product. When scaled to a smaller size, the logo is simplified—leaving only the W and the navigation symbol.

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Research & Process

Take a look at some of the exploration and design development that went into creating the brand, product, and website in the deck linked above.